ICONIC27 AW22

Creative Director | Designer at Iconic27
- Responsible for product design process
- Market research
- Creating brand identity
- Identify new trends, techniques & fabrics
- Designing conceptual collections
- Print design
- Coordinating the manufacturing process
- Photoshoot production coordinator
- Socialmedia & marketing avtivities
- Showroom design
- Visual contentmanager (on-line / off-line)
- Operating within budgets

ICONIC27 is Inspired by the “27 Club”, the name for a club of famous musicians who passed away at the age of 27. Around 50 artists are part of the club. Including the legendary; Brian Jones, Jimi Hendrix, Janis Joplin, Jim Morrison, Kurt Cobain, and Amy Winehouse. The artists have one thing in common they became famous in a short time. As a result, these artists often succumbed to the pressure of sudden fame. The brand wants to honor these artists and bring an ode to their talent.


Apart from the different identities and lifestyles of these legendary icons, they cover various music movements from Jazz, Pop, Rock & Roll to punk music. Furthermore, the club is timeless, starting with blues guitarist Robert Johnson (1938) up to Amy Winehouse (2011). The brand does not focus on one timeline, trend, or hype. The provocative and striking 27 Club is an inexhaustible source of inspiration for the brand.

AW 2021

Amsterdam