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ICONIC27

Brand identity -ICONIC27

Inspired by the “27 Club”, the name for a club of famous musicians who passed away at the age of 27. Around 50 artists are part of the club. Including the legendary; Brian Jones, Jimi Hendrix, Janis Joplin, Jim Morrison, Kurt Cobain, and Amy Winehouse. The artists have one thing in common they became famous in a short time. As a result, these artists often succumbed to the pressure of sudden fame. The brand wants to honor these artists and bring an ode to their talent.

‘ on stage i make love to twenty five thousand people; and then I go home alone” ~ Janis Joplin

Apart from the different identities and lifestyles of these legendary icons, they cover various music movements from Jazz, Pop, Rock & Roll to punk music. Furthermore, the club is timeless, starting with blues guitarist Robert Johnson (1938) up to Amy Wine- house (2011). The brand does not focus on one timeline, trend, or hype. The provocative and striking 27Club is an inexhaustible source of inspiration for the brand.

Datum

2019

Locatie

Amsterdam

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